NDM Question

Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?

Audiences are dis-empowered by the likes of YouTube as content creators such as pewda pie who has controlled and regulated the comment that are made on his video. He has the ability to be able to delete comments or to even block all comments from being made which is what he did. This therefore is an example of how YouTube have given an illusion that the audience have power however this is not true.

Audiences are empowered by user generated content for instance the Nina Gross who has tweeted as BBC question time for talking about the Alice gross story in a political aspect. Nine then tweeted stating for BBC to leave her family alone and allow them to be able to grieve without creating more drama and using the death as a gain in order to change or introduce new changes. BBC then later apologised.

Audience are empowered through social media, networking, blogging and forums as it allows audience to be able to give their own view and opinion on what they feel about a certain topic.an example of this is in regards to family guy during the kill of the dog( Brian) which shows how audiences have power over audiences.  This allows audiences to have their own views and opinions which relates to pluralism.

Audiences are dis-empowered through music streaming services such as Spotify, as people like Taylor swift has taken her music of form the streaming service. This links to Marxism as Spotify want to control what audiences are listening to but Taylor Swift has taken her music away therefore is limiting the control that spotify have therefore are showing that the power does not lie in big powerful companies.