1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

The first section looks at how people see themselves opposed to who they think really are, the media and roles models determine what makes us.

The next section looks at how people based themselves using traditional values, such as class, gender, race and religion.

The next section looks at everything additional to survival needs, adverts made people buy extra things they could use but not necessarily needed to survive.

The next section looks at individualism, allowing people to be able to express themselves in the way they see fit.

The next section looks at how we used brand to represent us, allowing people to see how a brand may reflect us.

The final section looks at how the internet allows people to remain anonymous, which means that brand, class, status and religion have no effect on the internet. But rather we can create the image we want people to see, whether it be true or not.

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

Superdry- most of my clothing is from here and I feel it is comfortable and represents me.

Sony- my phone and PlayStation are what I spend a lot of time on.

Lenovo- my laptop allows me to carry out tasks, communicate with people.

FCUK- my glasses that allow me to be able to see

Bose- by headphones that allows me to be able to connect with my music

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

The expression means; Postmodern critics see the construction of identity through media representations as being shallow, leading to a culture that values ‘style over substance’. In addition, the increasing dominance of the mass media.

I agree that currently people care more about how a person looks and the clothes they wear, oppose to the knowledge they may have.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

what Baudrillard calls ‘media saturation’ results in high cultural value being placed on external factors such as physical beauty and fashion sense over internal traits such as intelligence or compassion.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

i dont really social media therefore i have little to no pictures.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

i do not agree as it is information that is perosnal and should not be used without permission