news on the twitter

1.      Why are respected news brands good news for Twitter?

Respected news brand a good for twitter because they are users to be able to have access to information which is true and verified which thus improves the reliability of the information. The study found that 59% of users follow a news brand, which shows the importance of news brands on twitter. Twitter is known for instant updates and having two or more sources supporting the same idea can lead to stories being more recognised and reliable.

2.      Why in turn is Twitter good for respected news brands?

Twitter has allowed for connections to be created, based on research a study found that 69% of twitters users felt that twitter had allowed them to be able to connect with journalists they would not normally connect with. It had also been suggested that there is now a “virtuous circle” where journalists are have honest views, instance updates, have humour and expertise which enable them to use twitter to create recognition.

3.      The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?

The evidence that is presented explained that 55% of all twitter users would like there to be a link to a more in-depth activities that allows for further analysis. Those who follow newspaper brands on the other hand 75% of them had said they would prefer a link also, this shows that there is a clear link between those who follow newspaper brand and the quality and reliability of information is needed and thus supporting the statement of both old and new news working together. Over 50% of twitter users that follow a news brand had shown that twitter gives them a chance to be able meet people within a community of like minded people.

4.      On page 24/25 of the report, the focus turns to gossip or banter. What example tweets from journalists are used to illustrate this? 

The independent used the fact that a teddy bear from the winnie the pooh had blocked a swear and used the word “pooh” in order create humour in regards to the sewer being blocked. Another example is by the daily mail who use a well-known fact about Kim Kardashian having a large bottom and saying “do these pants make Kim Kardashian’s bum look big?

5.      Do you think the increasing amount of gossip or banter is harming the reputation of news and journalists?

I think the news has taken a different approach and has changed with demand, I believe humour has encouraged the interest in news and had led to an increase in interest from audiences. I also believe with the digital revolution a new way had to be introduced to target audience and humour is very easy as it tends to then be shared which can then trend and thus increase the amount of views and publicity.

6.      What does the report say about trust in Twitter and journalists (look at pages 34-39)?

45% of people on twitter feel that it is important that a news brand on twitter is verified by a respected brand, those whole follow a news brand 62% agreed with this statement. It is also suggested the that journalist deepen relationships on twitter and although within the industry there has been a reduction in journalist which was resulted in using twitter as a result of change and demand in the market.

7.      Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?

I believe that twitter has had a positive influence as has been used more and more due to the demand of the industry. I believe that twitter was enable journalists to survive but also has helped to create more information which is more accessible and also has allowed the ability for journalists to e able to survive.