http://www.theguardian.com/media/2014/nov/24/sun-plus-paying-subscibers-news-uk
the article suggest that people are starting to pay for new using online sources over then traditional forms. this has therefore lead to an increase of subscritions of 225,000 people but compared to the 2 million readers that buy a new paper to is near 1/8 of the amount of readers.
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