Institution case study: News Corporation

1) Research News Corporation’s response to the growth of new and digital media by listing each of the institutions brands (Sky News, Times etc.) Have any closed, changed or been in the news in the last five years for any reason? The sun- the sun had a circulation of 2.2 million in March 2014, however between July 2013 and December 2013 the sun had 5.5 million. 31% readers are ABC1 social demographic and 68% C2DE demographic group. The times-The Times had an average daily circulation of 394,448 in March 2014; in the same period, The Sunday Times had an average daily circulation of 839,077 Sunday times- 2) Develop examples of the impact that new and digital media has had on News Corp’s brands (paywalls, readership figures, audience share etc.) Pay walls are something the new corp has shown to have success with paywalls. Profits for news corp has fallen from £63.1 million in 2013 to £35.6 million. The sun revealed that 225,000 subscribers had signed up for online packages, which was regarded as a success, but was not enough for the continuing decline in print revenues. The company suffered further legal costs of £17.1m due to the activities that resulted from its post-hacking decision to set up the management and standards committee News Corp UK posted a loss of £75.5m before tax in the 12 months to June 2014, compared to £75.3m in the previous year. 3) Use what you have found out about News Corp to answer the following question: Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media? The decline of newspapers had led to an increase of newspapers being read online, this can be due to technological convergence which has made it easier and more accessible for people to be able to access the news. This has therefore means that news can e quickly accessed and is easier to provide updated information.